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June 27, 2017 - Brewers Association Releases Official Seal
B.A. NEWS RELEASE
When it comes to beer, independence matters. To help educate beer lovers, the Brewers Association (BA) today announced the launch of a new seal to designate beers that are produced by independent craft brewers.

Why now? When it comes to the origins of food and beverages, there is increasing public interest in transparency. Beer lovers are no exception. As Big Beer acquires former craft brands, beer drinkers have become increasingly confused about which brewers remain independent. They want to know who makes their beer. With the launch of this seal, the BA is making it easy to identify which beer is made by independent craft brewers.

What does the seal look like? Featuring an iconic beer bottle shape flipped upside down, the seal captures the spirit of how craft brewers have upended the beer industry, while informing beer lovers they are choosing a beer from a brewery that is independently owned.

How can brewers adopt the seal?: The seal is available for use free of charge by any of the more than 5,300 small and independent American craft brewers that have a valid TTB Brewer’s Notice; meet the BA’s craft brewer definition; and sign a license agreement. It is available to both member and non-member breweries of the BA.

When will beer lovers see the seal in the marketplace? In the coming weeks, months and years, beer lovers will see it on beer packaging, at retailers and in brewery communications and marketing materials.