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September 19, 2013 - Saison de Rose Debuts for Breast Cancer Awareness Month
Philadelphia, PA—To help raise funds and awareness for National Breast Cancer Awareness Month in October, the brewers at Free Will Brewing Co. partnered with some of Philly’s top female beer personalities for an inspiring pink beer collaboration in support of Penn Medicine’s Rena Rowan Breast Center. The charitable brew, Saison de Rose, will hit the Philadelphia craft beer market late September 2013 with an official Saison de Rose Release Party & Free Will Weekend at Devil’s Den the weekend of Friday, October 4 through Sunday, October 6.

When Free Will Assistant Brewer David Wood and Philadelphia craft beer bar owner Erin Wallace [Devil’s Den, Barren Hill Tavern, Old Eagle Tavern] worked together during a Philly Beer Week event, little did they know that it would be the precursor to a charitable collaboration between Free Will and four of the best female beer personalities in Philadelphia. Wood brought the idea of brewing a special charitable pink beer for breast cancer awareness month to the rest of the brewers at Free Will, while Wallace gathered a group of female beer experts like herself.

That group includes Wallace; Marnie Old, sommelier, author, and Cheap Buzz columnist in Philadelphia’s Daily News; Tara Nurin, Ale Street News columnist, Pink Boots Society historian, and Cicerone Certified Beer Server, and Carolyn Smagalski, an international freelance beer journalist, Certified International Beer Judge and Cicerone Certified Beer Server.

Their goal was to brew a beer for October, Breast Cancer Awareness Month and they came up with Saison de Rose (season of pink), a true collaboration developed after many batches and flavor adjustments from the women’s expert palates.

Saison de Rose will be available at Devil’s Den in South Philly, Old Eagle Tavern in Manayunk, and Barren Hill Tavern in Lafayette Hill, as well as numerous other craft beer destinations throughout the city. Saison de Rose will also be featured at the Midtown Fall Festival, Sunday, October 6. Every keg and every bottle bought by bottle shops and bars will benefit Rena Rowan Breast Center. $1 from every pint sold will benefit the charity with an estimated donation of $10,000 from the entire Saison de Rose project, plus additional donations from participating bars.